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Web design services in London & Berkshire

There’s a lot of myths and legends when it comes to the area of web design london. This is probably because it is such a vast area of expertise, not to mention the variety of website systems to start with. This can be a little misleading at first, but we will try to shine a bit of light on the subject to help you along!

Different types of websites

First of all, there’s a few basic categories the website fall into. They differ by the amount of work required to create the website, as well as the cost associated with that.

The basic is a standard HTML website – nothing fancy, just the structure code and styling, sometimes with a bit of JavaScript goodness. This is the most cost effective option you can go for, as it is the most simplified form that requires less work than it’s dynamic brothers and sisters.

The next step up is the CMS, or Content Managed, website. This, unlike the standard HTML website, includes the CMS system that lets you manage the website yourself without the knowledge of programming or coding, using a graphical interface much like a Microsoft Word or similar text processor. Having a CMS engine at your command, you can create new pages, amend existing content, add some pictures and much more. When it comes to the pricing, CMS websites are at least twice as costly as the HTML ones, or even more expensive if it involves creating a bespoke CMS system, rather than using the open source solutions like WordPress, Joomla or Drupal.

The third option is the eCommerce website. This is basically an online shop application, which can be either a dedicated online store, or a CMS website with integrated eCommerce, for those who only have a couple of products to sell. Each eCommerce website will always include a CMS system of a sort, ranging from free open source solutions like Magento or WooCommerce plugin for WordPress, to fully bespoke systems developed solely for your needs.

Summary

So that’s your basic options, to which all the websites will fall down to. It’s good to know the difference it makes to the pricing – any bespoke system will set you back a significant amount of money, but will be of course tailored to your needs. Open source solutions are few times cheaper, and cheapest of all will be the simpliest HTML website of course. Always look for proper web design berkshire suppliers, stay clear from students and graduates that have no clue what they are doing, yet they will still charge you the same if not more than the professional would.

A lot of people out there wonder how to achieve high rankings in Google without paying thousands of pounds for SEO London or other forms of advertising. Truth is, there isn’t always a way to do that without either significant search engine optimisation and programming knowledge, or spending money on companies and people who know their stuff and will perforn SEO for you.

There is, however, as handful of simple tricks and optimisations you can do yourself, and with less competitive keywords it might even be enough to get you into the desired first page of Google! Let’s have a look at some simple techniques you can do at home:

Optimise title tags

Probably the most important when it comes to SEO Berkshire – the title tag. Make sure you put your keywords there so Google could pick them up and associate them with your website. One to two of your main keywords on your home page’s title will do the trick, and you can also drop in the company name at the end if you wish. That shouldn’t diminish the keywords, though some believe the keywords are not as strong as they would be in such case.

Meta descriptions and SEO

First of all, let’s bust a few myths about SEO and meta data. Google does not include meta data, such as meta keywords, meta description etc. when it comes to SEO and rankings, so don’t even think about spiking them with 50 keywords related to your business!

That said, your should write a very informative and short meta description for your website. Make it up to 160 characters long for best impact, and tell your potential customers what it is you do, where you do it, what areas you cover and just why they should choose you. After taking all that into consideration, make it look so that people seeing your 160 characters in SERPs (Google search results) will know straight away it is your website they want to visit.

Include your keywords in the meta description, yes, but only where you are listing your services and they are the same as keywords. Ensure your potential visitors, after seeing your title in Google results and not being sure if that’s what they are looking for, will look at your meta description just to be assured that’s exactly that!

Internal linking on your website

This is quite important, though not crucial, as some might believe. Basically, the better structured your website, the more Google will like it! Make sure your navigation is user friendly, and also you could put a secondary menu in the footer, preferably listing only your services and linking to the relevant pages.

Last of all, always remember to set the link’s title with relevant keyword in it, if applicable. That makes a world of difference!

Alt tags for your pictures

Last but not least, always set up an alt tag for your pictures, and put a relevant keyword there where possible. Don’t go overboard, make it as readable for the human eye as possible and NEVER use more than one keyword. You should also add some extra word there every now and then, just to ensure it does not look like a spam SEO type.

So that’s the basics folks! With little to none HTML or SEO knowledge, you can boost your Google rankings and it won’t even cost you a single penny!

If you’d like to know more, have some questions, or your like a FREE SEO Analysis of your website, click here to get in touch with us!